Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today launched Marketing Studio, bringing content creation, advertising strategy, creative testing and paid distribution into one connected experience. Available now, Marketing Studio combines market insights from Zappi with a Google Ads integration that lets businesses create and launch campaigns directly within Picsart.
Built primarily for solopreneurs and small-business owners with limited marketing expertise, Marketing Studio helps answer four questions: where to invest, what to create, how to launch with the optimal creative assets and what is working. It also supports agencies producing more content against tight deadlines and performance marketers who need fresh creative to test.
What does this mean for small businesses, solopreneurs and marketing teams?
Also Read: RapidCanvas Raises $29M to Bring Enterprise-Grade AI to All
Marketing Studio turns a business’s goals, product, market, competitors and audience into an advertising strategy. It provides guidance on where to invest, when to launch or scale campaigns, and when to maintain what is working. Businesses can create still images and video variations using Picsart’s video models and editing tools, with support for brand consistency as campaigns grow.
Picsart is introducing three new AI agents that can be found within Marketing Studio: Pax, a Google Ads Manager Agent; Draper, an Ad Strategist Agent; and Slava, a Performance Marketer and Campaign Manager. Together, they extend support from market research and advertising strategy through campaign management and paid distribution. Picsart continues to add new agents to its roster, expanding the specialized support available to creators, prosumers and businesses alike.
Source: BUSINESSWIRE