Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), announced the availability of the Sprinklr Voice of the Customer (VOC) Agent Suite in Gemini Enterprise Agent Marketplace, allowing organizations to access voice-of-customer intelligence from within their existing Gemini workflows. Through Agent-to-Agent (A2A) connectivity, Gemini Enterprise users can discover and interact with specialized Sprinklr AI agents that analyze customer feedback and deliver actionable insights grounded in enterprise data.
Organizations collect customer feedback across surveys, reviews, social media, support cases, and news coverage, but converting that information into timely business decisions remains a challenge. The Sprinklr VOC Agent Suite is designed to address that gap by combining access to customer signals with specialized AI agents that understand business questions, retrieve relevant information, and deliver conclusions with supporting evidence and context.
“The real promise of agentic AI lies in its ability to replicate expert workflows, not simply generate content. By bringing together customer feedback from multiple channels and applying analyst-like reasoning to uncover what matters, specialized AI agents can help organizations move faster and make more confident decisions,” said Jim Davies, Co-Founder and Executive Partner at customer service and experience advisory firm Actionary.
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Unlike general-purpose AI assistants, the Sprinklr VOC Agent Suite consists of purpose-built agents, each designed to address recurring business needs. These include:
- Brand Health Monitoring: Understand brand performance, sentiment drivers, and recommended actions.
- Crisis Monitoring: Detect emerging issues, assess their spread, identify key amplifiers, and support response planning.
- Competitive Benchmarking: Compare performance against competitors across share of voice, sentiment, and engagement.
- Trend Forecasting: Identify emerging conversations and anticipate future momentum.
- Influencer & Content Strategy: Discover influential voices and understand which content resonates most.
- Campaign Performance: Measure the impact of launches, campaigns, and sponsorships.
- Customer Experience Analysis: Surface the most important customer pain points and praise themes across feedback channels.
- General Listening: Answer ad hoc listening and intelligence questions across customer conversations.
“Customer feedback is one of the most valuable sources of business intelligence an organization has,” said Sprinklr Vice President of Product Management Anish Singhal. “By bringing the Sprinklr VOC Agent Suite to Google Gemini Enterprise, we’re making it easier for teams to access trusted insights, uncover opportunities, and take action based on what customers are telling them.”
SOURCE: Businesswire